K2’s Pink Chase Raises Over $30K for Breast Cancer Research
Keystone Resort Hosts Women’s Snow Lovers Fundraiser

KEYSTONE, Colo. – With over $30,000 raised for breast cancer research and the BCRF, K2 last week wrapped up its second annual PINK CHASE fundraiser at Keystone Resort in Colorado. The field of 57 women skiers, snowboarders and tele skiers, composing 19 teams clad in a variety of creative pink costumes logged more than 687,260 vertical feet of skiing to raise funds for the cause.
Despite frigid temperatures, the women arrived in the early morning hours, energetic, and dressed from head to toe in an array of pink costumes—full piece bunny suits to Lady Gaga impersonators (team name: Gaga for Gnar of course), snow angels, and pink capes ready for a day of riding. Après started promptly at 3 p.m. at Parrot Eyes, followed by the awards ceremony mc’ed by K2’s very own Michael Powell. Mass quantities of giveaways were raffled to participants from the event sponsors, including Keystone Resort, Smith Optics, Orage, Colorado-based women’s outdoor retailer Outdoor DIVAS, Boulder’s local salon Ten20, and Bud Light. The PINK CHASE giveaway hats were the hit amongst the teams and Keystone apres’ers alike, and the party didn’t stop till Boulder local, DJ Shares, turned off his turntables.
While the photos captured many entertaining parts of the day, the true inspiration came from the stories shared by all.  Barbara Kish of Boulder, Colo., the recipient of the event’s Superstar award (kicking cancers behind) spoke on behalf of breast cancer survivors.  As a survivor herself in remission for six years, she left few dry eyes in the house, emphasizing the importance of fundraisers such as the PINK CHASE and raising money to find a cure.  All participants left the evening tired yet inspired, and already discussing strategies for next year’s PINK CHASE.
PINK CHASE is an annual event open to women skiers, snowboarders and tele skiers to raise funds for breast cancer research based on the total vertical feet they ride during a single day in December. To register for next year’s event, visit www.k2skis.com/pinkchase